"The customer’s perception is your reality." - Kate Zabriskie | "You've got to start with the customer experience and work back toward the technology - not the other way around." - Steve Jobs | "If there's one reason we have done better than of our peers in the internet space over the last six years, it is because we have focused like a laser on customer experience." - Jeff Bezos | “Every brand should be obsessed about giving customers a relevant, seamless and personalised experience throughout their entire journey” Brad Rencher

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